Pharma conference inspiration from Glastonbury

Over the weekend our Group Account Director donned her wellies to head down to the music festival Glastonbury. Whilst there she was impressed by the official app (sponsored by EE) of Glastonbury; a user centric app which delivers the latest in festival information direct to the user’s Smartphone. Glastonbury festival goers could access line-up information, as well as create their own gig guide in a personal planner, enabling them to ensure they didn’t miss their favourite artist perform. One of the really useful tools was the map feature too, especially when trying to find the EE charging tent (and your friends, of course!)
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