After a day of celebrities yesterday, day 3 of SXSW saw a much more focus on health; specifically the impact that wearable technology is having in the digital health area.
The day started with a session from Gadi Amit, president of NewDealDesign LLC, a strategic design studio in San Francisco who created the FitBit’s form factor.
After our first night of SXSW parties, the team were clutching on to water bottles throughout day 2. But the fun didn’t stop, with a day packed with celebrities.
First up was Julian Assange, Skyped in from the Ecuador Embassy back in the UK where he has been staying for since June 2012. This session was a real divider of opinion, with attendees calling him either a hero or a villain.
The Ultra Health Tech team are at South by South-West for the next week, checking out the latest innovations in healthcare and wider technology trends.
The team visited a few different sessions throughout day one, but in the morning David and Andy went to learn more about the UX of gaming and how this can be used for better healthcare.
Over the weekend our Group Account Director donned her wellies to head down to the music festival Glastonbury. Whilst there she was impressed by the official app (sponsored by EE) of Glastonbury; a user centric app which delivers the latest in festival information direct to the user’s Smartphone. Glastonbury festival goers could access line-up information, as well as create their own gig guide in a personal planner, enabling them to ensure they didn’t miss their favourite artist perform. One of the really useful tools was the map feature too, especially when trying to find the EE charging tent (and your friends, of course!)
On June 20th Jules Pancholi joined the 2nd leg of 1moreCycle, cycling from Paris to Geneva over 4 days. The group travelled through Champagne, Burgundy, Chablis, and the Jura Mountains; eventually reaching their destination after 354 miles.