Author Archives: Ultra

Day 3 at #SXSW: Body Data


After a day of celebrities yesterday, day 3 of SXSW saw a much more focus on health; specifically the impact that wearable technology is having in the digital health area.
The day started with a session from Gadi Amit, president of NewDealDesign LLC, a strategic design studio in San Francisco who created the FitBit’s form factor.
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Day 2 at #SXSW: Assange, Bacon and Tyson


After our first night of SXSW parties, the team were clutching on to water bottles throughout day 2. But the fun didn’t stop, with a day packed with celebrities.
First up was Julian Assange, Skyped in from the Ecuador Embassy back in the UK where he has been staying for since June 2012. This session was a real divider of opinion, with attendees calling him either a hero or a villain.
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Pharma conference inspiration from Glastonbury

Over the weekend our Group Account Director donned her wellies to head down to the music festival Glastonbury. Whilst there she was impressed by the official app (sponsored by EE) of Glastonbury; a user centric app which delivers the latest in festival information direct to the user’s Smartphone. Glastonbury festival goers could access line-up information, as well as create their own gig guide in a personal planner, enabling them to ensure they didn’t miss their favourite artist perform. One of the really useful tools was the map feature too, especially when trying to find the EE charging tent (and your friends, of course!)
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